First Data releases its prepaid card analysis First Data SpendTrend

First Data released the first analysis titled First Data SpendTrend for closed loop prepaid cards for the full month of December 2010 compared to December 2009.

The report reveals that on a year-over-year basis dollar volume growth of activations was 2% in December, a decrease from November’s growth of 8.6%. Overall redemption dollar volume growth was 4.6% in December, compared to 5.9% in November.

The SpendTrend Closed Loop Prepaid Cards tracks U.S. same-merchant activations, redemptions and reloads of merchant-branded prepaid cards, including spending, gift, incentive and promotional cards.

The full report can be found here.