Google declines further: now it is on the third place

Google’s star is further declining in China after its almost-year ago conflict with the government over censorship and hacking. As Chinese advertisers have continued fleeing from its client base Google not only lost its search market share but slid to the third place in online advertising.

Owen Fletcher reports: "In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unit Taobao."

Then Fletcher adds: "Alibaba now owns a 9.3% market share and the number two spot in China's online ad market, according to Analysys International (Word doc). Meanwhile, Analysys says, Google's share fell 2 percentage points from the second quarter, when it held the number-two spot, to 8.9% in the third quarter."

For its part, Baidu ended the third quarter with a market share of 30.1 percent.

Google wasn't much luckier in the search market, either as its market share fell from 24.2 percent to 21.6 percent while Baidu's share rose to 73.0 percent.