Citi® ThankYou® Rewards launches Zynga gift cards

One of the largest loyalty programs Citi® ThankYou® Rewards is expanding its rewards collection with the introduction of gift cards and exclusive virtual products from Zynga, the world’s largest social game developer.

Zynga is producing a line of exclusive items available only to Citi ThankYou Rewards members, starting at just 600 ThankYou Points. Members can redeem for both physical and virtual gift cards to enhance their gaming experience across popular games like FarmVille, FrontierVille and Café World.

“Citi is continually looking for opportunities to provide our millions of ThankYou Members with new and exciting ways to use their points. Partnering with a leading social gaming provider like Zynga to add new, exclusive gaming content to ThankYou not only helps to keep our reward collection highly relevant and exciting but it also meets an expressed demand for products in the social games category,” said Terry O’Neil, Executive Vice President, North American Cards, Citi. “The virtual Zynga gift cards provide our members with an easy way to redeem rewards quickly and for relatively few points while the exclusive content enables them to express their individuality with gaming characters and content they won't find anywhere else.”