Facebook and Twitter are nothing for business users: they don’t need these

According to the new stats from website software and training company Intellimon which conducted a survey of 4,000 online business in partnership with the University of Bradford, top representatives of business elite consider social networking sites like Facebook and Twitter of little value for them. While it may be a popular place for many everyday people and celebrities, enterprises doesn’t see too much prospects and potential in these networks.

Around two-thirds of respondents said they use social Facebook to promote their business, but only 29 percent said they found it effective in driving traffic to their site. Twitter didn't fare much better, with just 27.2 percent saying the microblogging service generates website traffic to their business portal.

"We were genuinely shocked by some of the results across several areas; Social Media, Training, Outsourcing and Demographics sections all threw up some very unexpected results. It's a real eye-opener, even for experienced online marketers," said Intellimon CEO Paul Smithson.