Google, Microsoft and Yahoo unite to protect teens on the Internet

Google and Microsoft along with other tech players like Yahoo, IBM, Verizon Wireless, AT&T, AOL, Comcast, the Interactive Advertising Bureau, MySpace and MTV Networks have joined their forces under the Ad Council effort the “Internet Safety Coalition” so as to educate teens about how to be smart about what they post and share online.

On the basis of data obtained from research and feedback from teens, the Ad Council and the Internet Safety Coalition members worked with Merkley + Partners to develop a program entitled “Beware What You Share,” which communicates to teens that posting information online isn't private, and if they wouldn't broadcast it in real life, then it's not smart to share it online or digitally, where it can be passed on and will remain forever.

Young people will be offered created materials that were developed by GrapeVine Productions and tested with teens and feature the tagline, “If you wouldn’t wear it, don’t share it.” Materials include online videos, Web banners, logo visuals, brochure templates and social media messaging.

Thus, participating companies will be integrating these messages into their marketing and communications efforts, such as online content and campaigns, advertising, social media channels, consumer promotions, and grassroots programs.