Taobao Mall reorganizes the ecommerce with the new website

China’s largest business-to-consumer (B2C) platform Taobao Mall has introduced a new independent web domain www.tmall.com that will feature an emphasis on product verticals and a standardized framework to guide Taobao Mall’s supply chain partners and merchants.

The new web resource will cover such areas as logistics; product quality; and customer service, and it will serve to provide users with an improved shopping experience.

Taobao Mall will also invest RMB200 million over the next three months on a brand building campaign. With these initiatives, Taobao Mall expects to create opportunities for growth for new and existing Taobao Mall merchants, as well as to enhance quality of products and services for consumers.

"Taobao Mall aims to raise the standards of the online retail experience for Chinese consumers and the key is to re-organize the e-commerce value chain in accordance to the unique characteristics of each product or geographic vertical," said Daniel Zhang, CFO of Taobao. "This direction is grounded in Taobao's principals of openness and sharing, and our goal is to create a framework for merchants and service provider partners that will allow each to optimize their own competitive advantage so as to establish a new B2C e-commerce ecosystem that will collectively serve the needs of Chinese consumers."