Nokia captures half of the global mobile advertising market

According to the latest research conducted by InMobi, the world's largest independent mobile advertising network, Nokia's phone operating system has captured almost 50% of the global mobile advertising market, more than its overall industry market share and ahead of Apple.

The InMobi Global View of Mobile Advertising report thus showed 48% of all its display ad impressions were carried on Nokia phones in July, despite Nokia's perceived weakness in the high-end smartphone market which is more suited to carrying mobile adverts

According to the survey Apple's iPhone, which is seen as ideally suited for watching content and adverts, had only 8% of the market in July.

Considering overall market share, Nokia has around 40% of the smartphone market with its Symbian operating software. However, the Finnish company has lost its leading position in recent years among the most expensive handset models to phones such as the iPhone and Research in Motion's Blackberry.

At the same time, Apple's iOS operating system has a 14%operating system market share. Google's Android operating system carried 3% of InMobi's advert impressions, compared with its overall operating system market share of 17%, according to the data from Gartner.

The InMobi claimed Nokia benefitted from the fact that mobile advertising was taking off strongly in Europe, where Nokia also dominates.In terms of advert impressions, Nokia had almost 10 billion ad impressions in July. Apple had 1.6 billion impressions while Android had over 711 million.