Security risks do not stop Americans who practice mobile payments

Security concerns do not prevent Americans from using mobile phones to make payments. A new survey from Sterling Commerce and Demandware reveals that 15% of US consumers have used their cellphones to make purchases. The survey polled 36000 US consumers. It found that 96% own a mobile device and just under half a smartphone.

Over 60% of the polled admit that being able to use their mobile phone while shopping to verify product availability at a particular store location is important to very important.

About 25% of consumers use their mobile phone while in a store to competitively price shop an item and around 20% use their handsets to create shopping lists or baskets. And slightly more than that would welcome a mobile app that could help them with shopping lists for their favorite retailers.

The study also reveals that 2/3 of consumers would like to use their mobile phone to scan and purchase items to bypass checkout lines. A quarter believe that receiving specials and promotions would be an important use for their mobile phone when shopping, although they are less enthusiastic about receiving advertising.