Tunisian Zitouna Bank selects Gemalto’s Dexxis Instant Issuance solution

According to Gemalto announcement, Dexxis Instant Issuance solution for on-the-spot EMV card personalization has been chosen by Zitouna Bank in Tunisia for use across the bank's branches nationwide.

The newly opened Zitouna appeared to be first bank in Tunisia to introduce innovative services adapted to Islamic financial practices. Moreover, the bank is also the first in Tunisia to deliver instant issuance and on-the-spot delivery of payment cards that enable its customers to use their new payment cards immediately.

The Dexxis Instant Issuance solution forms a part of Zitouna's marketing strategy to differentiate its offers while offering the same high security level and quality of service as in traditional large-volume personalization methods.

In cooperation with local system integrator Bull Tunisia, Gemalto has already installed the personalization stations, software and equipment, in ten Zitouna branches around the country.

The ability to immediately deliver a new payment card in the consumer's hands lets Zitouna Bank develop a preferred relationship with their customers, that becomes a key asset in providing the unbanked with access to banking services.

The Dexxis Instant Issuance solution delivers simple and convenient tools that enables  consumers to open a bank account and leave the branch with their new payment card in-hand, ready to be used.