More time on Facebook, more money spent, research

According to the latest report from eMarketer, online retailers tend to be some of the biggest beneficiaries of social network users who friend or follow corporate pages.

Thus, over 90% are planning a Facebook presence by the end of 2010. At the same time, some, such as Levi’s, have adopted Facebook’s new “like” button on individual item pages to help socialize shopping even further.

Facebook visitors spending the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors. Users who don't use Facebook at all spent an average of only $27 during this time. Twitter users were a little bit different in that the higher spend came from medium activity users.

These figures could prove a good idea, as research from comScore shows that Facebook and Twitter visitors spend more money online than Internet users. On average, Web users purchased less than $50 worth of goods online during the first quarter of 2010.