In lust for profits Facebook easily provides your personal data to advertisers

May 21, 2010 - 7:13am | Law aspects | News |
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In lust for profits Facebook easily provides your personal data to advertisers

 

According to the Wall Street Journal last report, Facebook has been providing advertisers with the data they can use to discover users' names and locations, despite terms of its privacy policy.

Social network giant tells its subscribers it won't share their details without any permission. However, it has handed over information that advertisers can use to look up individual profiles. Advertisers thus were getting reports whenever users clicked on their ads, as is typical across the web.

As it’s known, MySpace suffered a similar privacy violating case.  Both sites said they were making changes to stop the handover.

However, Facebook and MySpace's reports contained the URL of the user's profile page, which often included their real name or user name. Neither site had bothered to obscure the data, in breach of their own privacy policies.

Facebook has suffered heavy criticism this month because of  the latest privacy violation. 

 

 




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