Facebook no longer excels Twitter

According to the latest research from Edison Research, Twitter has managed to catch up Facebook by popularity.

However, unfortunately for Twitter, vary between someone having a Twitter account versus a Facebook account remain not at all the same. Thus, the report claims, Twitter isn't some strange new thing anymore.

Edison Research released some stats today, and one startling find was this: "Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)."

Then here's the sort of don't-get-too-excited qualifier: "Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook."

The research also found that around 50% of Twitter users follow companies, brands, or products of some sort on social networks, and since about 65% of Twitter users access the site while on the go, this is definitely good news for marketers on the whole.