Formula Investing launches first-ever iPhone app letting manage stock portfolios

Today Formula Investing (www.formulainvesting.com), the online money management firm, announced the launch of the first-ever iPhone app that allows individuals to follow managed stock portfolios from their iPhone and iPod Touch devices. This unique innovation was developed by Formula Investing, the money management firm that follows the investment strategy described by top value manager Joel Greenblatt in his New York Times bestselling book The Little Book That Beats the Market.

Formula Investing is dedicated to transparency and is one of the first registered online money management firms to allow clients to view their account holdings and portfolio performance online, on close to a real-time basis through a dedicated proprietary website. The iPhone application allows customers another opportunity to be kept up-to-date on their finances and communicate with the firm.

“The development of this first-of-its-kind application for the iPhone is yet another opportunity for Formula Investing to help investors stay connected to their portfolios of stocks in a fast and convenient way,” said K. Blake Darcy, CEO, Formula Investing.

“These portfolios are designed with the objective of outperforming broad market indices over the long term. We are dedicated to transparency, and this app helps investors view their portfolio balances, as well as see how their portfolio is performing compared to various market benchmarks.”

Formula Investing is a money management firm that uses a unique, proprietary stock-screening system and a disciplined approach to manage portfolios of value stocks. The firm offers its services directly to individual investors and institutions.

Recently, the firm announced that they will also be providing sub-advisory services to approved financial advisors.

The iPhone app allows users to view account balances and review portfolio performance quickly and easily. In addition, users are able to ask Joel Greenblatt a question about investing and select submissions will be answered and posted for others to review. There is also a special section where users can review the latest Formula Investing news.

Formula Investing uses a system that determines portfolio selections through a logical and proprietary quantitative model that chooses stocks based on a combination of their relative cheapness and quality, as measured by earnings yield and return on capital. Formula Investing allows money to be managed in a disciplined manner.

The initial investment requirement is $25,000, and the annual fee, which includes all management fees and commission costs, is only 1% of assets. While the firm believes investors should have a long-term focus when investing their assets through Formula Investing, there are no penalty charges for closing an account at any time.
Individual investors can choose between two methods of management at Formula Invest

ing: Professionally Managed and Self Managed. Professionally Managed accounts allow an investor to establish a traditional, separately managed account and let Formula Investing make all of the investment decisions. Clients who choose to open a Self-Managed account are able to choose which of Formula Investing’s top-ranked stocks to purchase and then place an order for a basket of these stocks with the click of a button. Alerts are then generated by Formula Investing when it is time for the investor to consider selling stocks in his or her portfolio.