Google's Android beats iPhone’s popularity

According to new data from ComScore, Google's Android is increasingly attracting attention, gaining more and more popularity among consumers.

Moreover, the survey shows that the number of consumers planning to buy Android mobile devices has more than doubled since summer 2009, while the number of those planning to buy iPhones has slightly decreased. Meantime, the poll says the majority of consumers are still looking at BlackBerry smartphones.

Google's Android operating system is gaining the interest of increasing numbers of US consumers and potentially distracting them from Apple's iPhone.

Thus, in August only 7% of consumers said they planned buying T-Mobile G1 or T-Mobile MyTouch, the only two Android-running devices available at the time, while 21% named the iPhone. In November, the situation has changed, and 17% of respondents said they planned to buy an Android-supported device and 20% said they planned to get an iPhone.

Among those who want to buy Android smartphone in November, 8% named the Motorola Droid in particular. Verizon Wireless has thoroughly advertised the Droid, which is currently exclusive to its network, and ComScore calls the effort a success, noting that while Android's market share is small, it has doubled over the course of the year, reaching 3.5 percent in October. Resource Library:

ComScore also found that iPhone and Android users behave differently than other smartphone users, engaging with more mobile media and making use of the full capabilities of their devices.
However, while Android and iPhone owners use instant messaging and engage in social networking more than other smartphone users do, e-mailing broke up the pair, with 70% of general smartphone users saying they e-mail on their phones versus 63% of Android users and 87% of iPhone users.