Microsoft's share of the search market reaches double digits

Traffic from Microsoft sites made up 10.3 percent of all internet searches in November, comScore said this week.
That marks a 0.4 percentage-point increase from October, the largest improvement seen by any of the five search companies comScore tracks. And Bing, Microsoft's search engine, enjoyed a 6 percent increase in query volume; total Bing searches numbered 1.3 billion last month.
Google continues to dominate the search market. Its share was 65.6 percent, a 0.2 percentage-point increase from October's 65.4 percent.
The market share gains experienced by Microsoft and Google came at the expense of the search sites of Yahoo, Ask and AOL. Those sites' share fell 0.5, 0.1 and 0.1 percentage points, respectively. Search query volumes at all three companies' sites declined in November; Yahoo and Ask had 1 percent fewer queries and AOL sites' search volume fell 3 percent.
But total searches in the U.S. were up 1 percent from October to November. Some of this may have been motivated by holiday shopping searches; comScore said that search traffic was up at e-commerce sites eBay and Amazon.com.