SkyPostal to co-market GlobalShop to American Express Cardmembers in Turkey

December 18, 2009 - 12:16pm | Ecommerce-checked | News |
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SkyPostal to co-market GlobalShop to American Express Cardmembers in Turkey

SkyPostal Networks, Inc., the largest private postal network in Latin America, today announced that it has entered into a co-marketing agreement for its PuntoMio online shopping facilitator under the name GlobalShop, with Garanti Bank, which represents American Express Cardmembers in Turkey.
Under the agreement, GlobalShop provides Garanti Bank customers with the easiest and most secure way to shop from the U.S., by merging the convenience of comparison shopping through a searchable online shopping portal with a virtual U.S. address which they use to receive their online purchases. GlobalShop will allow Garanti Bank customers the opportunity to shop at more than 1.7 million leading American retail stores, catalogs and websites from the comfort of their own home. GlobalShop bridges the gap between the online international shopper and U.S.-based Internet merchants from the time of purchase through final international delivery to the customer’s home or office.
GlobalShop offers the best selection and prices online, up-to-the-minute sales and promotions in the U.S., low shipping rates to Turkey, guaranteed package delivery and full support for Garanti Bank customers. As part of the service, GlobalShop will provide customers with a Concierge Service assisting with personalized shopping, locating products and stores, as well as tailored advice. GlobalShop resolves other typical cross-border challenges such as knowing the total cost of a product including Customs charges and makes returning purchases trouble-free.
GlobalShop will offer the services to all Turkish American Express Cardmembers through Garanti Bank, providing Garanti Bank with a SkyPostal-owned, custom website with American Express branding, for shopping using their American Express cards. Turkey is a key market for this service, due to its high demand for U.S. products and familiarity with online shopping. Other European markets will follow.
Garanti Bank will provide marketing aimed at promoting GlobalShop’s services, using a combination of marketing channels including email promotions, inclusion in Member Benefits communications, statement mailings, co-branding and advertising.
A.J. Hernandez, SkyPostal’s COO commented, “We are looking forward to marketing our GlobalShop service to the largest and most prestigious bank in Turkey, Garanti Bank, as well as other American Express issuing banks throughout the world. This agreement fits perfectly with our strategy to expand GlobalShop beyond Latin American into other underserved regions with a high demand for U.S. goods.”
Selin Billi, Garanti Bank’s Head of Product and Brand Management said, “With GlobalShop, we understand the value of a service that eliminates the challenges associated with cross border e-commerce. GlobalShop provides our loyal customers a tremendous tool that allows them to experience shopping without borders.”




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