Gemalto's authentication solution to secure e-commerce in Serbia

Gemalto, the world leader in digital security, today announced that Banca Intesa in Serbia has selected its Ezio Classic reader to secure e-commerce services. Banca Intesa, the leading financial institution in Serbia, is part of Intesa Sanpaolo, Italy’s strongest banking group, the fifth largest bank in euro zone in terms of market capitalization and one of the top 15 banks in the world. The reader will allow users to make online purchases with the security level guaranteed by the EMV banking card. Gemalto deploys one of the world’s first smart-card based strong authentication solutions used for securing e-commerce.
Banca Intesa determined to implement Gemalto’s strong authentication solution to protect its online customers from “card non present” fraud in e-commerce. Online shoppers will be able to buy a wide variety of goods and services such as airline and railway tickets, hotel accommodation, mobile and Internet top-up, consumer electronics, books and office supplies, with the highest level of security.
Ezio Classic reader is extremely easy to operate: users just insert their banking card into the reader and enter their PIN code on the keypad; the device then generates a One Time Password they type in to securely make e-commerce purchases.
Milos Nedeljkovic, Head of Payment cards and Direct Channels Department, Banca Intesa said: “We were impressed by the ergonomics of the solution and Gemalto was the only supplier able to meet our delivery deadline. Furthermore, the reader has successfully been deployed in large volumes and for Banca Intesa, this is evidence that we made the right choice.”
Jacques Seneca, executive vice president of the Security Business Unit for Gemalto said: “Increasing online payment security is key to building consumer confidence in e-commerce. Gemalto is proud to accompany Banca Intesa in their strong authentication program, which will give their customers the freedom to shop online when and where they want, with utmost security.”
The solution is compliant with the latest industry standards - MasterCard Chip Authentication Program (CAP) and Visa Dynamic Passcode Authentication (DPA). Gemalto has already achieved major deployments of secure Ezio solutions notably in China, France, Hungary, Nigeria, the UK and USA.