Coca-Cola topped The Big Money Facebook 50 list

Monday, Slate’s The Big Money.com published the first annual list of The Big Money Facebook 50, a ranking of the top fifty companies making the best use of Facebook. 

Companies listed in The Big Money’s new feature span represent various industries and sectors including fashion, technology, media, etc., with some surprising honorees, such as JCPenney and Dippin’ Dots. 

Coca-Cola tops The Big Money Facebook 50 list, besting forty-nine other national and international brands. 

“These are the companies that are really moving the needle in terms of customer engagement and loyalty, a critical aspect of a brand’s success and staying power in this challenging economy,” said James Ledbetter, The Big Money editor.

To get listed in The Big Money Facebook 50, companies had to have a minimum of 200,000 Facebook friends or fans. Thereafter, qualifying brands were assessed on whether they employ a dedicated social media staff, how long the brand has been present on Facebook, and how much money it spends on the social networking site. Companies were then ranked from 1 to 5 on how often they update their Facebook offerings; the variety of material they offer; how much user interest their pages have generated; how integrated Facebook is into the company’s broader marketing; how easy it is to find the company’s Facebook page through a search engine, and creativity and effectiveness.

The Big Money Facebook 50’s top 10

# 1 Coca-Cola  

# 2 Starbucks  

# 3 Disney 

# 4 Victoria’s Secret 

# 5 iTunes  

# 6 Vitaminwater

# 7 YouTube  

# 8 Chick-fil-AS  

# 9 Red Bull  

# 10 T.G.I.Friday’s  

Later this week The Big Money plans to release the Twitter 12, twelve brands making strategic and successful use of Twitter.