According to a new report from Juniper Research the international mobile
money transfer market will be worth in excess of $65bn by 2014, based on gross
transaction values – driven principally from migrant workers based in developed
countries.
Juniper’s new report - ‘Mobile Money Transfer &
Remittances: Markets, Forecasts & Strategies 2009-2014’ - however
also identified a number of inhibiting factors such as rising global
unemployment and increased immigration controls by governments which will hold
back the market until the recession is over.
Howard Wilcox, Senior Analyst, commented: “Our view is very clear - in the
long term this market proposition is highly attractive. Mobile remittance
offers a speedy, cost effective and convenient channel for people to send money
regularly to friends and family at home, who themselves may not have bank
accounts”.
The mobile money transfer report also
revealed a new emerging sector for microcredits, saving accounts and insurance
payments. Known as “sophisticated financial services” these services are
entirely focused on developing countries where users do not have access to
traditional banking or financial services or simply use alternative means of
payment traditionally such as physically transporting cash, or storing cash
savings at home. The report found that is new market for financial services on
the mobile, can add to the attractiveness of mobile money services, and help to
reduce mobile operator churn.
Further findings include:
North America and Western Europe will be the main remittance sending
regions in 2014
Typically international transfers are conducted by a smaller base of users
than national or domestic transfers, but transaction values are higher,
payments are more regular and less frequent.
The report contains comprehensive six year forecasting for all the key
market parameters including users, transactions and values for national and
international transfers, and sophisticated mobile financial services.
The Mobile
Money whitepaper and further details of the study, ‘Mobile Money Transfer
& Remittances: Markets, Forecasts & Strategies 2009-2014’ can be
freely downloaded from the Juniper research website.
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