Chinese war craft against Activision Blizzard's Warcraft, who is stronger?

November 4, 2009 - 5:55am | Law aspects | News |
| More
  
Chinese war craft against Activision Blizzard's Warcraft, who is stronger?

 Blizzard's World of Warcraft could be headed for a good old fashioned plug-pulling in China because of the intensifying government dissension. A Chinese government has ordered NetEase, a Chinese internet company that hosts World of Warcraft in China, to disconnect the game after rejecting NetEase's application to operate Activision Blizzard's The Burning Crusade, the popular MMORPG's second expansion. But The Burning Crusade was already released in China two years ago, in 2007. World of Warcraft had really been operated by The9 in Shanghai - the MMORPG launched in China in June 2005. But Blizzard’s decision was to transit the license to NetEase in April 2009 as part of a three-year deal. But NetEase does not have a governmental authorization which is required in China to relaunch an MMO. It seems like this is a reflection of the fight between China's General Administration of Press and Publication and its Ministry of Culture about who is stronger. The range of changes to the game was already required by Chinese regulators and made by Blizzard to find the common language with them. 

The Wall Street Journal reported that GAPP allowed NetEase to begin testing World of Warcraft in July so long as the company didn't engage in financial transactions with players or process new accounts. NetEase complied until September 19 when it began accepting money and processing new accounts, apparently due to authorization delays strengthened by the regulatory controversy between GAPP and the Ministry of Culture. GAPP announced NetEase's actions to be illegal. In response, the Ministry of Culture says GAPP would violate government stipulations if it attempts to enforce the regulatory rebuff.

World of Warcraft existed in China four years ago. Its move from The9 to NetEase amounts to a literal technicality. China’s State Commission Office for Public Sector Reform says GAPP is responsible for pre-approval of online game publication, but once an online game goes live, responsibility shifts to the Ministry of Culture. So it is still not clear who is right. 


 




RSS feed Subscribe to Ecommerce Journal RSS feed

Tags keywords: Blizzard | China | GAPP | NetEase | The9 | world of warcraft
0 points

   Tell us what topics you want to be covered in the Ecommerce Journal?  
Image CAPTCHA
  


Comments on Chinese war craft against Activision Blizzard's Warcraft, who is stronger?




Similar Articles on Ecommerce Journal by sections

FIGURES
PAYMENT SYSTEMS
BANKS
PLASTIC CARDS
ECOMMERCE-CHECKED
INVESTMENT INDUSTRY
FRAUD
ANALYTICS
OTHER THEMES
INTERVIEWS
LAW ASPECTS