INSIDE Contactless partners ADELYA for new loyalty cards

INSIDE Contactless has signed an agreement with ADELYA under which the company is to provide PicoPass contactless stickers to let the consumers conduct their transaction using their mobile phones.  ADELYA, a well-known Software-as-a-Service company, deals with contactless and mobile loyalty and relationship programs, and owing to new partnership the company can let its consumers easily transform mobile phones into contactless loyalty cards.

"With the capabilities of the PicoPass stickers, we are able to achieve a small revolution in the loyalty world, providing the ability to obtain quick, secure contactless identification for the customer, who retains full control and must provide permission for this to happen," said Jean-FranŸois Novak, president of ADELYA. "Through our partnership with ADELYA, our PicoPass stickers are enabling the loyalty card to finally join the mobile phone, offering retailers an exciting way to differentiate themselves and promote their brand while allowing customers to adapt to the idea of using their mobile phones as loyalty cards in advance of handsets that will have this capability already built in," said Carloman Grelu, EMEA Sales at INSIDE Contactless.

Currently over 300, 000 newly released cards were launched to French market.