Visa diversifies Canadian debit card market

 Following the results of its survey that showed Canadian customers welcome more choice in debit market Visa Canada decided to launch Visa Debit product. Its study showed that 74% of respondents said they would be interested in a debit card that offers enhanced features and 66% believe that consumers should have more choice when it comes to direct debit payments in Canada.

Taking into account that debit cards are the most preferred payment card option in Canada Visa introduces Visa Debit cards that will provide Canadians with a range of features that are currently not available in the region. Visa Debit cardholders will be able to use their Visa debit cards to shop in Canada, at retail locations worldwide, buy goods widely online, over the phone or by mail. 

"Canadians want more payment options and Visa Debit will give them control over how they pay - whether it's in store, online, over the phone or overseas," said Tim Wilson, Head of Visa Canada. "Visa products and services continue to bring innovation to the electronic payments industry; making payments faster, more convenient and secure for consumers and merchants in Canada." 

"The launch of Visa Debit will increase competition in the Canadian direct payment marketplace. Visa Debit will lay the ground work for further payment innovations and will offer merchants and consumers another choice in how they pay and are paid," continued Wilson. "Visa is enhancing convenience through innovation in Canada by offering a new payment choice with unique benefits, already available in other regions of the world."