ABN AMRO launches a device to help traders evade emotional decisions

Netherlands-based Philips Electronics and ABN AMRO are targeting at sensing day traders' stress levels in a move to let them recognize the time when it’s necessary to have a break. 

 Thus, the companies unveiled a device called the EmoBracelet. The EmoBracelet senses stress and makes an accompanying lighted bowl, or the device, changes color and flickers from yellow to red as emotions become more intense.

 Researchers at Philips found home investors do not act purely rationally as usual. As the said, their behavior is influenced by emotions, most notably fear and greed, which can compromise their ability to take an objective, factual stance. So, the Rationalizer may be just the thing to tell them when it's time to have a break.

 Geert Christiaansen, chief of business development at Philips Design stated the device is a part of a broader effort by Philips to help people cope with stress and the technology could be used in an array of other products.