Pictures of models and celebs edited in Photoshop may be banned in UK and France

September 30, 2009 - 4:32am | Law aspects | News |
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Pictures of models and celebs edited in Photoshop may be banned in UK and France

 United Kingdom and France are again raising questions of editing photos via Photoshop like image applications. Politicians in both countries are calling for legislation to regulate digital nipping, tucking, and smoothing of images in ads and elsewhere. The main idea is to protect youth against wrong impressions.

"When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," Liberal Democratic Party MP Jo Swinson told The New York Times.

Swinson proposed the system of ranking digitally altered ads and said that they should banned altogether in ads targeted toward children under 16. Images would be rated on a scale of one to four, with one being simple enhancements such as lighting adjustments, and four being major alterations when a real appearance of a person significantly differs from that on the picture.

Meantime, French parliamentarian Valérie Boyer is also trying to promote corresponding regulation so as to control ad images editing. "These photos can lead people to believe in realities that very often, do not exist," she has said.

Boyer's proposed law would have teeth. Retouched photos for "editorial purposes" would be required to include warning labels, and scofflaws could be fined €37,500 (£34,300, $55,000).

According to Boyer perfect faces of celebrities and demicelebrities who are depicted in ads and glossy magazines in reality “very often, do not exist."


 




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