Amazon.com launches AmazonBasics

Amazon.com announced Sunday the implementation of a new private-label collection of consumer electronic “basics” created for customers seeking for exceptional value, AmazonBasics.AmazonBasics supplies users with a growing assortment of blank DVD media, cables and accessories, which are available now in the US on www.amazon.com. In the coming months the company intends to add extra accessories and other items. It also has in plans to present the line on Amazon’s international sites over the coming months.As vice president of Consumer Electronics for Amazon.com Paul Ryder stated, the company sees an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value. “We drew on our history of developing other private-label brands and combined that with our mission to give customers the ultimate in selection and value,” he said. “AmazonBasics is the result. We will continue to gather input from customers and evaluate opportunities for new products under the AmazonBasics brand. We aim to offer our customers as wide a selection as possible, and we think AmazonBasics makes a great addition to the brands we already carry.”