What is Yahoo going to do best after a Microsoft search deal?

September 10, 2009 - 11:38am | News | Other themes |
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What is Yahoo going to do best after a Microsoft search deal?
Yahoo! CEO Carol Bartz said that now when the company has finalized is search deal with Microsoft the following step to be taken is to put a focus on content.

"[Readers] only spend about 3 percent of their time on the Internet doing search," she said. "The other 97 is being entertained, being informed, communicating with friends ... so that's what Yahoo! is going to do best," she said to CNBC.

Among other things Bartz said that a very important aspect of the company’s strategy is to arrange content for users so as to become the center of their online life.

While the company has offered readers the feature to customize their own page through My Yahoo for some time, those who actually use this option make up just 15% of users, notes Bartz. She thinks that it is because it takes much time to personalize their options.

"There still is a need to have very, very good information managed for people," she said. "We want to give people that didn't want to work too hard that real personal experience."





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