Young people spend only minor part of their Internet surfing for social networks

Burst Media, leading online media and technology company Thursday, unveiled the results of the research, conducted among 1,900 adults 18 years and older, focused on consumer interaction with online content. 

Burst Media found that, in spite of the fact, a majority of respondents, 53.1%, belong to at least one social networking site the amount of time spent on the sites is somewhat short, compared to overall time spent online.

Thus, for instance, the survey revealed that while 40% of 18-34 year olds spend 11 hours or more per week online, less than ½ hour a day (or 3.5 hours/week) of that time is spent on social media sites. 

It was also found where online the respondents spent the rest of the time. So, the type of content depends on age segment. While 18-34 years are applying to entertainment news and gaming sites, Baby Boomers are mostly interested in sites providing local/national news, shopping/comparison shopping, and health information.

Interestingly, over the half of Baby Boomers inquired responded they did not belong to a social networking site - pointing to potential opportunity in the social networking space to reach this active demographic.