mChek and Bharti Airtel enable m-commerce services for Indians

As it became known, India's Bharti Airtel has declared the launch of its m-Commerce service 'mChek on Airtel´ on the voice platform. The new service provides an on-demand solution for mobile payments with a unique two-step authentication process, the mChekPIN and the Mobile Number. The mChek on Airtel service provides secure use of voice (IVR) for m-Commerce transactions, enabling the 100-million-plus Airtel customers to pay Airtel mobile and fixed-line bills, recharge Airtel pre-paid and digitalTV accounts, recharge Delhi-Gurgaon expressway toll tags, pay insurance premiums, buy gifts, tickets and shop using their mobile phones.

Atul Bindal, President, Mobile Services, Bharti Airtel, said: "There is tremendous potential for voice enabled m-Commerce services in India and we are giving a huge thrust in this area. We believe that m-Commerce has the power to facilitate a paradigm shift in the way mobile users do commercial transactions and business in future."

Airtel customers have to call 543219, create their own 6 digit mChekPIN and link their VISA / Mastercard credit card. The one-time registration links the user´s credit card automatically to the mChek on Airtel service. For all future transactions the user is required to only enter a six-digit mChekPIN on their registered mobile number to authorize the transaction.

Besides, Chek on Airtel is already available on various access mediums like SMS, USSD, J2ME and SIM application and WAP.