Mark Miller will position BillMyParents as a leading youth payment system

Socialwise, Inc. declared that Mark Miller, former Senior Vice President of DC Shoes and action sports industry veteran, will join the company’s Board of Advisors. In this role, he will use his extensive network of online merchants, Actions Sports athletes, and industry connections to position BillMyParents as a leading youth payment system. BillMyParents is a division of Socialwise, that lets young people shop online without a credit card, while giving parents the ability to easily track and control their spending. Currently, BillMyParents is available as a payment system in select online retail environments, in addition to social network, virtual world and online gaming Web sites.

Besides, Mark Miller, who has over twenty-five years experience working in Action Sports and youth culture businesses, will be in charge of securing partnerships with leading online action sports brands and retailers as well as building user base of young consumers and their parents. CEO of Socialwise Jim Collas said: “His ties to top merchants and athletes will be invaluable to our effort to fuel our momentum in this area.”

Mark Miller served as the Senior Vice President and General Manager of DC Shoes, a subsidiary of Quiksilver Inc., where he managed the Americas’ division including strategic partnerships with both retail and online distribution channels. Prior to that, Miller founded and operated a consulting firm under his own name that managed global marketing campaigns and strategic partnerships for a portfolio of clients focused in the youth market and the Action Sports industry. Mark has also held executive roles with K2 Inc., and Yoshida Recreation Products LLC.

“During my years selling youth oriented products online, a persistent impediment to faster growth was young people’s lack of a viable payment method for purchases. I was instantly impressed by the potential of BillMyParents to overcome this constraint and actually increase parents’ ability to monitor and control young people’s purchases online,” Mark Miller commented.