Microsoft rebrands Windows Mobile into Windows Phone, just how is it reasonable?

Microsoft is about to rebrand its Windows Mobile operating system. Now instead of Windows Mobile, the OS will be known as Windows Phone. Windows Phone branding will be applied to Windows Mobile 6.1, the upcoming 6.5 version, and to Windows Mobile 7, which is expected sometime in 2010. Nevertheless the terms when the company schedules to introduce the new name are unknown.

While some observers not that there is no actual reason to change the name Microsoft is believed to make it easier for consumers with the Windows Mobile versioning and compatibility. But in case there are no improvements in the operation system itself some people note that the rebranding looks irrelevant and pointless.

As customers are waiting for Windows Mobile 6.5 to come on new devices it is clear that the OS will be already out of date. Meantime, the next version Windows Mobile 7 is expected to deliver a greatly-improved feature set over 6.5, adding a new suite of Windows Mobile apps (IE, email, SMS, photo/music management) and zooming/scaling capabilities to the user interface via multitouch.