Best laptop prices at Wal-Mart? Computer markets regenerating

July 23, 2009 - 4:41am | News | Other themes |
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Best laptop prices at Wal-Mart? Computer markets regenerating

Wal-Mart unveiled its intention to sell beefy laptops at prices lower than tiny netbooks believing that it will help to reboot the retail market for computers. This move is likely to accelerate a broader trend toward lower computer prices with Wal-Mart chasing to become a more prominent PC retailer.

Previously, the retail giant renovated PC displays in 1,200 of its 3,600 stores to make them easier to navigate. Thus, Wal-Mart is to renew more stores, widen product choice and carry out a series of rock-bottom-pricing promotions. Doing that, company representatives believe, will help Wal-Mart to achieve “a laptop destination”.

Reducing sales at electronics and office-supply chains give Wal-Mart, prospered as the recession made consumers more price sensitive, a ripe opportunity.

PC sales have not declined as steeply as experts projected. Consumers are gobbling up low-end laptops and netbooks, although businesses still aren't buying many new computers.

As a recent IDC survey of 1,000 consumers revealed, PC buyers prefer in-store and online shopping at computer and electronics stores better, or buying directly from the PC manufacturer

It was also found that Best Buy, is to shape a satisfactory in-store shopping experience for PC buyers.







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