Travelers can pay for taxi with new prepaid TransCard card

TransCard, a provider of prepaid debit card solutions branded with MasterCard, Discover Network and STAR associations, announced the launch of a prepaid transportation card program with the Chattanooga-based company Taxi on Demand. The new prepaid card will allow customers to use taxi-specific services anywhere in the United States, 24 hours a day, 7 days a week.

Taxi on Demand (TOD) is a prepaid card. It comes in denominations of $35, $50, $100 and $200. Cardholders have access to a toll-free call center number, printed on the front of the card, that allows them to be connected directly to cabs in their vicinity that accept the TOD card. This card can only be used to pay for taxi services and will be declined if a user tries to make any other transaction with it.

"The Taxi on Demand card is a perfect marriage between a market need and a cost-effective solution that meets this need on multiple levels," says Craig Fuller, CEO of TransCard. "Our company believes in using the prepaid platform to provide inventive and groundbreaking payment solutions that are very much outside of the box. We look at prepaid as the future of the financial system-and Taxi on Demand is one more step closer to this future."