Search engine marketing is prospering in USA in spite of the recession

Though the recession is quite deep in the USA, search engine marketing (SEM) is flourishing in the country. 

Thus, over 65% of senior-level SEM executives intend to spend on SEM in 2009 at least as much as they did in 2008, according to the “Search Engine Marketing in 2009” 

13.1% of the SEM executives are to rise spending by more than 20%, while almost 50% responded the economic weather had no influenced their SEM budget.

Nevertheless, while 60% of the companies were using search to generate leads, not all of them were satisfied with the results. Thus only 20% of executives expected SEM to perform very well this year.

The most common ratings were 1 and 2, indicating that a majority of the companies using search felt they weren’t getting what they paid for. 

So, targeting to improve the results, the use of dynamic landing pages is recommended.