Euronet Worldwide creating the distinct brand for its Prepaid Division

Leading electronic payments provider, Euronet Worldwide, Inc., announced Wednesday the rebranding of epay, its global Prepaid Division. Thus, new identity will provide the Division with a worldwide retail brand that is known for quality service and consistent products.

The new epay logo design unites existing strong elements from the logos of its parent company and sister subsidiaries to create one special brand that stands for professional, innovative and spirited values. That is a move to create a visual impact in a crowded retail space.

Single brand creation reflects the division’s transformation from a prepaid mobile top-up distributor to a leading provider of payment services and technology. Euronet’s individual brands credibility and success supplies with a strong platform for the newly created global brand to ensure the Division will stay a global exciting and rewarding partner for service providers and retailers.

Currently, several Euronet prepaid subsidiaries carry the epay name. The rest of the companies, such as PaySpot, Telerecarga, Movilcarga, Brodos and Transact will adopt the new branding.