Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology, carried out a survey of more than 1,400 IT executives and technology decision-makers located in Asia Pacific, Latin America, Middle East, and Africa. According to a new survey, IT professionals in the Emerging Asian countries of China, India, and Vietnam are the most optimistic about IT budgets this year, with 19 % of respondents expecting to increase their tech spending in 2009, followed by Latin American IT professionals at 12 %.
The survey is Forrester’s inaugural study of businesses’ technology adoption plans and priorities across all of these regions. The study Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009 is part of Forrester’s Business Data Services series, which provides an extensive data set for B2B Market Research professionals’ go-to-market strategy assessments.
IT budget plans differ significantly across industries in Emerging Asia, with the largest increases being in the public sector (34 %) and utilities and telecoms (24 %) and the smallest increase in the manufacturing sector (9 %). Forrester RoleView™ clients can find top-line overviews of full survey responses in the report “The State Of Global Business Technology Adoption: 2009.” Besides, subscribers to Forrester’s Business Data Services receive unlimited data support, including custom segmentation from a dedicated data advisor.
“When expanding into new geographic markets, it’s critical that technology vendors adapt their approach to local conditions and requirements and not presume global or even regional uniformity among businesses,” said Jennifer Bélissent, Ph.D., senior analyst for Forrester.
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