Rixty launched new cash-based payment system at more than 10,000 retail location

Rixty just made paying for online entertainment without a credit card easier. The innovative e-commerce company launched today its new cash-based payment system at more than 10,000 retail locations. Now anyone with cash and coins can convert that money into online purchasing power across an exciting array of entertainment merchants. Predominantly designed for the youth market, Rixty is a flexible payment option for any age bracket due to its ease of use and accessibility. By rolling out at more than 9,000 Coinstar® kiosks in the US, users will enjoy the convenience of adding to their online accounts by simply choosing the Rixty option when exchanging their coins for free at local Coinstar machines. In addition to the Coinstar kiosks, the prepaid cards can also be bought through the in-store racks at more than 1,000 retail locations. Ted Sorom, CEO, Rixty said: “Our goal is simple: To provide anyone and everyone the freedom to choose how and where they spend their online entertainment dollars. Rixty does this by converting loose change into online purchasing power.” Rixty is launching with top publishers in the massively multi-player online (MMO) game space, including Perfect World Entertainment, ijji.com, GamesCampus, Ntreev USA, Ndoors Interactive, Inc., ourWorld.com, and Three Rings Design, publisher of Puzzle Pirates and Whirled. Rixty supports business models from microtransactions to subscriptions and is compatible with all types of online entertainment, including downloadable games, virtual worlds, casual and social games on social networks, digital downloads such as music mp3s, videos and games, mobile games and ringtones. Merchants have searched for ways to attract new customers who might have previously experienced barriers to entry, which Rixty addresses with a cash option most e-commerce outlets have lacked.