cleverbridge widens list of available payment currencies

cleverbridge, a provider of advanced e-commerce solutions, today announced that it has expanded its list of available payment currencies to 23. Effective immediately, these updates will help cleverbridge clients to better target customers across scores of worldwide markets. By nature of selling downloadable software products through their websites, cleverbridge clients are free to target customers regardless of geographic borders. However, to effectively market on a global scale, it is important for software vendors to take steps to “localize” their product offerings in languages and currencies most familiar to international customers. With today’s announcement, cleverbridge clients can now define product prices in an additional fifteen currencies including: 11 European currencies (Czech Koruna, Danish Krone, Estonian Kroon, Hungarian Forint, Latvian Lats, Lithuanian Litas, Norwegian Krone, Polish Zloty, Russian Ruble, Swedish Krona, and Turkish New Lira); 3 Asian currencies (Hong Kong dollar, Singapore Dollar, and Korean Won) and South American currency: Brazilian Real. Using cleverbridge’s e-commerce management application, the Commerce Assistant, clients can set and adjust product prices in up to 23 currencies. For example, a software company headquartered in the United States, but with a strong market presence in Scandinavia, can price their products in Danish Krone, Norwegian Krone, and Swedish Krona. As a result, when making a purchase, customers in these markets will experience consistent and native product pricing on the client’s website, throughout the checkout process, and on their bank or credit card statement. Christian Blume, CEO, cleverbridge said: “The addition of these payment currencies underscores cleverbridge’s commitment to global e-commerce. By enabling clients to set prices in these new currencies and to provide marketing-friendly pricing to millions of potential customers, we are able to offer a more compelling e-commerce solution for companies operating and targeting customers in an extensive list of global markets.”