MasterCard offers a pair of new jeans and a trip reward for card purchases

MasterCard announced the launch of a new “MasterCard 2009 Break in Your Jeans” campaign which is rewarding cardholders with an opportunity to win a personally designed travel experience with those they cherish most, and a pair of jeans to break in along the way.

Customers are enrolled into the program automatically when they use MasterCard cards for everyday purchases between July 1, 2009 and August 31, 2009. Nine Grand Prize winners -- one per week throughout the promotion -- will receive a pair of jeans and a five-day/four-night trip for the winner and three guests to a destination of the winner’s choice. In addition, 62 First Prize winners will each receive a new pair of jeans and a weekend escape for two courtesy of MasterCard, American Airlines and Hyatt Hotels and Resorts.

“The ‘Break in Your Jeans’ campaign reflects the ongoing MasterCard commitment to reward cardholders with the things that matter most to them in their daily lives,” said Chris Jogis, senior vice president of Consumer Marketing for MasterCard Worldwide. “That’s why we’re combining the comfort and personal style a pair of jeans represents, with an adventure to break them in – a chance for cardholders to enjoy just being themselves, spending time with people they care about and creating fun memories that will last a lifetime.”