Crutchfield cranks up AlertSite to monitor web and e-commerce performance

Crutchfield.com promises its customers “the best shopping experience possible.” To uphold that pledge, Crutchfield is now using AlertSite’s DejaClick™, Web Site performance Monitor, and Business Benchmarks to ensure its Web site presents pages and processes orders at peak efficiency, around the clock and around the world. When testing a new page, design, section, technology, or third-party service (such as a caching server), Crutchfield uses AlertSite’s DejaClick to record, measure, and monitor crucial Web performance metrics, such as load times for text, images, HTML, JavaScript, CSS, Flash, and more. Site performance is monitored by over 40 AlertSite monitoring stations around the world, providing site performance metrics that identify performance problems and, most importantly, pinpoint whether they are regional or global in scope. AlertSite’s Web Site Performance Monitor is also used to test Web pages every few minutes, and to get real-time alerts when errors or performance problems occur. In addition, the company uses ALertSite’s Business Benchmarks to keep tabs on competitors’ Web site performance and industry averages, and compare them to Crutchfield’s. Jeff Bingaman, Crutchfield’s Senior Director of IT, said: “AlertSite® is an indispensable measurement tool for us in evaluating new technologies because it shows us exactly what happens to our site’s performance over time, from many locations worldwide. It helps us to understand and gauge what our Web performance looks like relative to other sites in our industry. If we’re having trouble, and we see it show up on everybody else’s sites, we know there’s an Internet problem or perhaps a seasonal load that’s not specific to Crutchfield. We simply wouldn’t be able to do that kind of measurement on our own, and certainly not from as broad a geographic area as AlertSite can.” Indeed, AlertSite’s Web performance tools are a must-have for online businesses that place a priority on customer service, satisfaction, and loyalty.