Acxiom launches online identity card to make connection securely and easily

Acxiom Corporation, a global leader in interactive marketing and risk mitigation services introduced a digital identity card to make online privacy simpler and safer. Acxiom announced today a beta offering for retail merchants, corporations, financial institutions and other organizations that wish to offer a privately branded identity card to their customers. A digital identity card allows consumers to establish new online accounts and log in to existing accounts with a unique, encrypted identity that is stored on the consumer’s personal computer. This is the digital equivalent of a privately branded identity card that is typically carried in a person’s wallet. These identity cards are a secure way for consumers to control their personal data and identity when conducting Internet shopping, online financial transactions, and many other activities that require disclosure of personal information. The identity card uses Acxiom’s authentication technology to verify in real time that the user is who he says he is, is not a known fraudster, and does not raise other high-risk security flags. Tim Christin, senior vice president of Acxiom’s risk mitigation division said: “Acxiom’s offering now provides our clients a best-practice verification and authentication architecture that takes advantage of consumer-friendly technology. Businesses can lower their identity verification/authentication costs while increasing consumer security.” Acxiom has partnered with Azigo, a leader in user-centric identity management, to offer the Acxiom Identity Card. ICF’s goal is to increase awareness of the use of electronic ID cards on the Internet and to encourage interoperability in business around new standards.