NEOVIA Financial offers its services for the MMOG market

NEOVIA Financial Plc, the independent global online payments business, declares the launch of its services for the Massively Multiplayer Online Gaming (MMOG) market by providing a secure worldwide online payment solution that is ideally suited to support real world trading for virtual products and services and confirms a recent contract win with MMOG publisher MindArk, operator of the leading virtual world Entropia Universe.

According to Investor Consulting, an industry analyst, the micropayments market for multiplayer role-playing games will increase by 40% to 50% in 2009 and users` spend on such MMOG sites will raise to $9bn 1.

The products support local deposit options, local languages and currencies for key countries, that means increased and efficient penetration into emerging territories for MMOG operators where credit cards have limited use online and non-card payments types are preferred such as iDEAL in the Netherlands, giropay in Germany and Carte Bleue in France.

NEOVIA gives retailers and operators effective fraud control and anti-money laundering policies. Besides, players, using the NETELLER e-wallet, part of the NEOVIA Payment Suite, can spend securely online without revealing their card details.

Thus, NEOVIA`s payment solution will help to improve and expand Entropia Universe as the leading virtual platform for entertainment, commerce and avatar development and it also looks forward to working with MindArk and further developing relationship with additional product enhancements for Entropia Universe as Dan Starr, Executive Vice President, NEOVIA said.