Overlay.TV allows interactive video to further online retail

Overlay.TV, a leader in user-generated clickable video, is seeking to find the opportunity provided by video e-commerce with the launch of its new e-commerce product, Overlay.TV for Retail. The enterprise platform allows a seamless integration of interactive video into product pages, brand experience pages, face-to-face video chat and user-generated video ratings and testimonials. This significantly simplifies the process of including user-generated content by allowing merchants to pair UGC with professionally created video and moderate it with a built-in dashboard. Beyond simply offering a platform for product videos, the clickable technology behind Overlay.TV allows merchants to easily repurpose brand-created video content by adding links to product catalogues and inventory databases. Video e-commerce also holds strong potential for the companies to build their online community over the long term. There are al lchances that the possibility for brand experiences combined with the focus on personalized service and recommendations will bring video e-commerce further into the mainstream. Rob Lane, CEO of Overlay.TV said: "Retailers have been slow to capitalize on this trend, largely because of the technical issues that come along with video storing, streaming and integration into existing product catalogs and inventory systems. We've taken away the technical problems, and packaged it in a way that makes the process easy to manage and entirely focused on sales."