Coinstar announces the launch of a new prepaid program for online gaming

Coinstar E-Payment Services, a subsidiary of Coinstar Inc., a multi-national company offering a wide range of front of store solutions consisting of self-service coin counting, DVD rental, money transfer, electronic payment solutions, and entertainment services in over 90,000 retail locations, plans to introduce a new line of digital entertainment products in U.S. retail locations. The company says that in partnership with online game companies including Aeria Games, Rixty Inc., Spare Change and Wild Tangent it will offer over 15 products that provide consumers flexible online spending options.

According to the official statement the new prepaid offerings are expected to be available at more than 500 Cumberland Farms retail locations this summer, and Coinstar plans to roll out the program to additional retailers later this year.

In the new digital entertainment product suite there will be prepaid cards for Facebook and MySpace applications, online gaming, popular massively multiplayer online game (MMOG) titles, virtual world items and universal online spending. These cards will be available as part of the Coinstar Pay As You Go product suite. Additionally, consumers will be able to obtain the Rixty product through the Coin to Card™ free coin counting program at select Coinstar® kiosks beginning in the third quarter.