iPhone application to be the third option of mobile gift provided by Mocapay

Mocapay, a mobile gift, loyalty, and marketing services provider, announced the launch of mobile gift card iPhone application, available on iTunes. Now Mocapay provides three modes of consumer interaction for mobile gift, including text (SMS), mobile web browser (WAP), and mobile application via the iPhone.

Using all three options of mobile payment, SMS, WAP, and the iPhone Application mobile gift account holders will be able to make payments at the point-of-sale, access their account balance and transaction history, search for locations, and reload their card account balances, all from their mobile phone.

"As the mobile payments and marketing space evolves, we strive to provide a comprehensive solution for both our merchants and their customers," says Kevin Grieve, CEO of Mocapay. "The addition of Mocapay to the iPhone enables our merchants to provide a rich experience, with the added convenience of mobile payments."