Online payment security satisfies Asia-Pasific online shoppers

Visa’s research revealed that 61 % of online shoppers in the Asia-Pacific region are satisfied with current levels of online payment security, but more can be done. Through market research firm Ipsos, the payment card company surveyed over 9,100 Internet users in Australia, Hong Kong, India, Japan, Korea and Singapore who went online at least once a week. 76 % of online shoppers indicated the detection of good security on a Web site answering the question what made them confident enough to complete their online transactions. 74 % opted for the availability of a merchant-sponsored return policy as well as proof of consumer protection from online fraud. 49 % of respondents said they are worried about disclosure of personal information as well as misuse of payment card details by retailers. 46 % were concerned over retailer databases being hacked or breached. The study also found that Internet users in the Asia-Pacific region believe that online payment security is a joint effort between merchants and payment processing service providers. Nearly half (48 %) mentioned that having a bank guarantee the transaction would boost e-commerce consumer confidence. 45 % felt that the guarantee should be provided by the payment card company. Data from Visa also showed that 82 % of the region's online users are likely to make purchases over the Internet in the next six months.