SmartCard launches a prepaid card featuring contributions to environment

SmartCard Marketing Systems Inc., a provider of prepaid cards and payment transaction management services, partnered with Prepaid Card Corporation, Inc., a major online marketing company, to launch the “Go Green, friends of the environment” SM version of the VelocityMoney™ Prepaid Debit Card. Within the frames of the promotion which is scheduled to be launched before June 1, a part of the proceeds from the purchase of every card goes toward environmental causes.

Prepaid Card Corporation, Inc. CEO, Chris Ingram, says: "We have identified a definite interest in our large customer base for environmental causes. We are very excited about this special sales campaign with the VelocityMoney™ Prepaid Card. We are partnering with several major environmental organizations on this program. We think our customers will respond enthusiastically to the convenience of the prepaid card and the chance to help the environment. We hope to sell 10,000 cards in our first 90 days." 

SmartCard President Bruce Baillio notes: "The large, loyal customer base of Prepaid Card Corporation, Inc.'s parent company offers an excellent initial target market for this environmentally-friendly program. Their customers perceive environmental initiatives as a top issue of concern and maintain an awareness around global warming, green house gas emission and climate change. In the past affinity marketing campaigns like this have shown to be very effective in competitive environments."