Barclaycard retains its position as No1 UK credit card brand

According to a recently published report of Auriemma Consulting Group (ACG) Barclaycard was acknowledged as the best credit card brand in the UK retaining thus the top position not for the first time. ACG’s 2nd annual Issuer Brand Index report showed that though this position was partially supported by the lender’s large market share of credit cards and a high level of brand awareness Barclaycard also earned the top ranking among respondents who do not hold Barclaycard-branded cards.

Second position was given to Capital One driven primarily by high perceived brand quality and awareness. Additionally, card usage among Capital One cardholders was high enough to earn the lender the #2 spot in that category. The lender with the highest card usage rate was NatWest, which was the primary reason that they rose to the #3 spot from #5 in last year’s study.

One of the more notable drops in the IBI rankings belonged to Halifax, which fell from the #3 spot to the #6 spot in this year’s study. Falling card usage is the culprit for the lender’s fall, though its acquiring partner, Lloyds TSB, has retained the #4 spot for the past 2 years. 

Top 10 UK Credit Card Brands included into the report are:

1. Barclaycard 
2. Capital One 
3. NatWest 
4. Lloyds TSB 
5. American Express 
6. Halifax 
7. Marks & Spencer 
8. MBNA 
9. Royal Bank of Scotland 
10. HSBC