On Monday American Express, a leading global payments and travel company, unveiled a number of its new benefits available via its exclusive Delta SkyMiles Credit Cards line. The company also launches a 360-degree marketing national campaign to build awareness for the Cards in key Delta centers that were formerly Northwest centers within the U.S. including Detroit, Minneapolis/St. Paul and Memphis. The campaign will run through the end of 2009 and cover print, television, radio and online ad.
Additionally, soon after Delta merged with Northwest Airlines, the airline chose American Express as the official and exclusive provider of the co-branded credit card for SkyMiles, the world’s largest carrier with the largest airline loyalty program.
The new benefits include:
• Earn Double Miles on all Delta-and Northwest-operated flights;
• Redeem for any seat anytime on all Delta-and Northwest-operated flights;
• Redeem for Award Tickets with no redemption fees.
American Express offers several Delta Co-Branded SkyMiles Credit Cards, such as premium Gold and Platinum SkyMiles Cards, and Delta Reserve Credit Card. These Cards offer rich, added benefits ensuring to:
• Add miles from Credit Card purchases to SkyMiles mileage balances
• Redeem miles for any seat on any Delta-or Northwest-operated flight at any time
• Redeem SkyMiles with the Pay with Miles feature, starting at only 10,000 miles
• Earn double miles on all Delta-or Northwest-operated flight purchases
• Receive a complimentary companion certificate every year upon Card renewal
• Earn Elite Qualification Miles and access to Delta’s global network of airport lounges with the Platinum Delta SkyMiles Credit Card and the Delta Reserve Credit Card
• Enjoy award-winning customer service and valuable retail and travel insurances.
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