First Data wins Giftex Prepay Innovation Award

First Data, a global provider of electronic commerce and payment services, received the Giftex Prepay Innovation Award, presented by Giftex Prepay, which provides retailers, processors and banks with industry information, networking opportunities and educational seminars.

Presented at the recent Prepaid Expo in Orlando, Fla., the Giftex Prepay Innovation Award recognizes First Data's role in leading the prepaid industry with new product development. Giftex Prepay acknowledged First Data's launch of the GO-Tag™ Solution, a contactless sticker product that employs contactless payment technology to make the shopping experience quick and convenient. 

The GO-Tag Solution can be attached to any personal item like mobile phones or employee badges. This new technology, provided by First Data, eliminates the need to carry cash, credit or debit cards. Consumers will experience the technology first as a prepaid payment product. Merchants will benefit from the ability to offer more value through faster speed of service and increased customer loyalty.

Source: FirstData