Yesmail and ShareThis open a new epoch e-mail marketing campaigns

It became known today that Yesmail, an acknowledged industry-leading provider of online emarketing solutions, and ShareThis, the sharing network of various online content has signed an agreement today. Owing to this partnership now it is possible to extend any e-mail campaign to the social network like FaceBook, YouTube or other social media platforms. 

This additional extension helps Yesmail marketers to increase the reach and double the effectiveness of their campaigns which now are sharable to popular social media sites. Using the options of instant messaging, SMS and appropriate blogging communities the programs of e-mail marketing become more successful. Enterprise marketers will also have exhaustive report, showing statistical data of using ShareThis.

According to John Harrison, SVP of product strategy and client services at Yesmail “…this new social media powered initiative will provide clients with numerous options to integrate e-mail, web and social media objectives, in a cost-effective manner...” 

Clients will be able to use this feature at no charge in the first half of 2009 within the package of services of Yesmail Enterprise.